Looks like a template site
Visitors recognize a stock layout immediately. A template site signals either early-stage or low-investment u2014 neither is the impression most businesses want.
Your current site is template-built and forgettable. Let's fix that.
The right fit if you're…
These show up in most free audits I run. If your site feels “fine” but leads are flat, at least three of these are usually in play.
Visitors recognize a stock layout immediately. A template site signals either early-stage or low-investment u2014 neither is the impression most businesses want.
Visitors land on the homepage and can't tell in three seconds what you do, who it's for, or why they should care. They leave.
Text too small, buttons too close together, images that don't resize properly u2014 the mobile version of your site is where most visitors are, and it's losing them.
There's no obvious next step: no prominent CTA, no contact flow, no booking path. Visitors who would have reached out don't know how.
Generic service descriptions with no specifics about who you help, what you do differently, or what happens when someone contacts you.
Every plugin added over the years still runs on every page load. The site is slow, hard to edit, and nobody is sure what's safe to remove.
Everything below is scoped in your custom quote. No surprise add-ons.
No retainer. Clear scope before work begins.
Clear phases, written scope, and staging links you can click through. You always know what happens next — no black-box agency handoffs.
I review your current site, competitors, and what a prospective client needs to see to take action. We align on visual direction, content priorities, and the one thing the homepage must communicate before anything else.
Page structure and layout direction shared for your review before any code is written. You approve the flow and design direction, then I build u2014 no surprises mid-project.
WordPress installed clean, page builder configured, and all pages built to the approved design. Your content placed and structured. Images optimized. Mobile layout tested throughout.
Full review round with you before go-live. Cross-browser and mobile tested. Forms, CTAs, and analytics verified. Domain pointed, SSL confirmed, and site launched. 30-day support begins.
I work in the tools below every week — not whatever plugin is trending. We confirm the stack on your audit before anything gets installed.
Representative UI from recent client builds — desktop, mobile, and conversion-focused components.
Every project is quoted after a quick audit — fixed scope and timeline before any work begins.
Single high-converting page: homepage or a service landing page. Built for one clear action u2014 a call, a booking, or a form submission.
Full business website: homepage, service pages, about, and contact u2014 custom-designed, conversion-focused, and ready to replace what you have now.
Complex site with ecommerce, booking, service-area pages, custom post types, or brand identity work included. Scoped in discovery.
Not sure which fits? Request a free audit — I'll send a scoped quote with timeline and deliverables.
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Most clients supply existing content or a rough brief, and I structure it for the page. Copywriting (writing new content from scratch) is available as an add-on. At minimum I need your services, key selling points, and target audience to build around.
I primarily use Bricks Builder and Kadence Blocks. Bricks gives fine-grained control for custom designs. Kadence is lighter and well-suited for simpler sites you want to edit easily yourself. I recommend based on your site complexity and how much you'll be editing it after launch.
Yes. If your existing WordPress install is worth keeping, I'll redesign within it. If it's too tangled with old plugins and theme code, I'll build clean and migrate your content across. I make that call in discovery.
Yes. Part of the handover is a training session on how to edit pages, update content, and add new pages using the builder. I'll also leave a style guide so new content stays consistent with the design.
The Business Website package includes homepage, up to 5 service pages, about, and contact. Additional pages are scoped separately. If you need more u2014 service-area pages, a blog, or a portfolio u2014 we scope those in discovery before you commit.
WooCommerce and booking system setup are available as add-ons or standalone services. If you know you need both a redesign and a booking system, I'll scope the full project together u2014 that's more efficient than adding them separately later.