Services menu · 11 engagements

Services that turn WordPress websites into lead, booking, and sales systems.

11 engagements. Pick by outcome, problem, or price — start with our WordPress design & redesign pillar or compare every offer below. Every project starts with a real audit, not a sales call.

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CATEGORY 01

Quick pick

Not sure which fits? Match your problem.

Need more calls or bookings? Booking Automation or Local Lead Website Losing sales at checkout? WooCommerce Conversion Fix Site loads too slow? Speed & Core Web Vitals Fix Invisible in AI and search? AI Search / GEO Optimization Need a new build or full redesign? WordPress Website Design or Redesign

WordPress & Builds

A Website That Finally Looks Like Your Business Deserves It

Your current site is template-built and forgettable. Let's fix that.

Best for · Businesses with outdated, confusing, or template-built WordPress sites ready for a real redesign

Looks like a template site||Visitors recognize a stock layout immediately. A template site signals either early-stage or low-investment u2014 neither is the impression most businesses want.
Unclear message above the fold||Visitors land on the homepage and can't tell in three seconds what you do, who it's for, or why they should care. They leave.
Poor mobile experience||Text too small, buttons too close together, images that don't resize properly u2014 the mobile version of your site is where most visitors are, and it's losing them.
No clear path to conversion||There's no obvious next step: no prominent CTA, no contact flow, no booking path. Visitors who would have reached out don't know how.

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REDESIGN

Modernise Your WordPress Site Without Starting From Scratch

Modernise your WordPress site without starting from scratch.

Best for · Business owners with an existing WordPress site that looks outdated or converts poorly

Site looks dated||Design trends move fast. A site built in 2018 signals to visitors that the business is behind the times.
Poor conversion rate||Traffic arrives but doesn't enquire. Usually a layout, CTA, or trust signal problem u2014 all fixable without a rebuild.
Slow on mobile||Old themes and accumulated plugins make sites progressively slower on mobile u2014 where most of your visitors are.
Inconsistent branding||Fonts, colours, and styles clash across pages because the site grew over time without a design system.

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LOCAL · LEAD

A Website Built to Turn Local Visitors Into Calls

A website built to turn visitors into calls — not just bounce traffic.

Best for · US-based local service businesses that rely on calls, bookings, and local foot traffic

Schema markup + Google Business Profile sync
Click-to-call mobile CTAs & quote form
Service-area pages with local schema
Local SEO foundation included

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LANDING · CRO

A High-Converting Landing Page Built in Days, Not Weeks

A high-converting landing page built in days, not weeks.

Best for · Businesses running paid ads, product launches, or lead generation campaigns

Sending ads to your homepage||Your homepage has navigation, multiple offers, and distractions. A dedicated landing page converts 2u20135u00d7 better.
Page loads too slowly||Every extra second of load time drops conversion rate by up to 7%. Landing pages need to load in under 2 seconds.
Weak headline or CTA||If your headline doesn't immediately explain the benefit, visitors leave before reading your offer.
No social proof above the fold||Reviews, ratings, and trust signals need to appear before visitors have to scroll.

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Booking & AI Automation

Stop Losing Appointments to a Broken Booking Flow

Stop losing appointments to a broken booking flow.

Best for · Clinics, spas, salons, coaches, and any service business taking appointments

No after-hours booking||Clients who want to book at 11 PM leave for whoever has an online booking widget.
No-shows cost you real money||No automated reminders means clients forget u2014 and there's no system to reduce it.
Broken mobile booking||Your booking form fails on mobile or routes leads to a dead contact page.
Free cancellations hurt you||No deposit collection means clients cancel without consequence and you lose the slot.

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AI · 24/7

Your Website Answers Questions and Captures Leads at 3 AM

Your website answers questions and captures leads at 3 AM. You sleep.

Best for · Local service businesses with high phone volume and repetitive inquiries

After-hours leads disappear||Visitors arrive after business hours, get no answer, and go to the next result in Google.
Staff answer the same questions daily||Pricing, availability, service area, and hours can be handled automatically u2014 but aren't.
Generic chatbots damage trust||Off-the-shelf bots give generic or wrong answers that make your business look unprofessional.
Visitors bounce with unanswered questions||A visitor who almost booked left because they had one question your contact form couldn't answer fast enough.

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WooCommerce & Conversion

Your Products Are Good. Your Checkout Is Losing the Sale.

Your products are good. Your checkout is losing the sale.

Best for · WooCommerce store owners with traffic but low conversion or high cart abandonment

High cart abandonment||You don't know where visitors drop off because there's no funnel tracking configured in your store.
Mobile checkout breaks the purchase||More than half of shopping happens on mobile u2014 and your checkout creates friction at every step on a small screen.
Product pages don't answer buyer questions||Visitors leave because pages don't answer: Is this right for me? When does it ship? What if I need to return it?
No visible trust signals||No guarantee badge, no clear return policy, no secure payment indicator u2014 buyers hesitate and leave.

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WELLNESS · NICHE

A Store Your Customers Trust Before They Read a Single Review

A store your customers trust before they read a single review.

Best for · Supplement brands, wellness product sellers, and DTC health businesses on WooCommerce

Compliance-sensitive copy written wrong||Health claims that cross the FDA line create legal risk. Most product pages either say too much or too little u2014 both hurt conversions.
Visitors don't trust the product||No certifications displayed, no ingredient transparency, no third-party testing mentioned u2014 buyers close the tab and buy from a brand they recognize.
Subscription flow doesn't work or doesn't exist||Supplements are repurchased monthly. If your store can't handle subscriptions cleanly, you're losing recurring revenue to competitors who can.
Product education is missing||Buyers want to know how to use the product, what to expect, and when. Stores without usage guides and ingredient explanations convert at a fraction of their potential.

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SEO, Speed & AI Search

Slow Sites Lose Traffic, Rankings, and Sales. This Fixes That.

Slow sites lose traffic, rankings, and sales. This fixes that.

Best for · WordPress sites failing Core Web Vitals or scoring under 60 on mobile PageSpeed

Plugin audit + bloat removal
Image pipeline + CDN setup
Critical CSS + script optimization
On-page SEO + schema markup

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GEO · AI SEARCH

When AI Answers a Question About Your Industry, Your Site Should Be the Source

When AI answers a question about your industry, your site should be the source.

Best for · Content-heavy sites and service businesses who want visibility in AI search results

Content not structured for AI extraction||AI systems extract answers from pages with clear question-answer structure. Long paragraphs with buried answers get skipped.
No schema markup on key pages||Without FAQ, Service, LocalBusiness, or Article schema, Google's AI can't categorize or cite your content reliably.
Weak entity signals||Your site doesn't clearly signal who you are, where you operate, what you do, and how you're distinct from competitors.
No llms.txt file||AI crawlers from OpenAI, Perplexity, and Anthropic check llms.txt to understand what your site wants cited and how. Most sites don't have one.

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CARE · SUPPORT

Keep Your WordPress Site Secure, Fast, and Backed Up — Every Month

Keep your WordPress site secure, fast, and backed up — every month.

Best for · Business owners who want their WordPress site maintained by an expert without thinking about it

Plugin updates break things||WordPress updates need to be tested, not just clicked. An untested update can take your site down at the worst possible time.
No backups in place||Most WordPress sites have no verified backup. When something goes wrong u2014 and it will u2014 there's nothing to restore.
Security vulnerabilities||Outdated plugins are the most common attack vector for WordPress hacks. A maintained site is a much harder target.
Performance degrades over time||Database bloat, accumulated revisions, and unused plugins slow a site down month by month without anyone noticing.

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Pick by symptom

Pick the service that matches your problem.

Not sure which engagement fits? Send your URL — I'll point you in the right direction for free.

Problem / situation	Recommended service	Timeline	Quote	Next step
No website yet, or generic template that doesn't convert.	A WordPress Website That Generates Leads — Not Just Traffic	3–5 weeks	Get quote	View →
Site looks dated, mobile is broken, can't edit content.	Modernise Your WordPress Site Without Starting From Scratch	4–6 weeks	Get quote	View →
Local service biz needing more calls and quote requests.	A Website Built to Turn Local Visitors Into Calls	2–4 weeks	Get quote	View →
Paid ads landing on the homepage instead of a conversion page.	A High-Converting Landing Page Built in Days, Not Weeks	5–7 days	Get quote	View →
Manual booking via DM. No-shows. Missed appointments.	Stop Losing Appointments to a Broken Booking Flow	1–2 weeks	Get quote	View →
Missing leads after hours. Repeated FAQs tying up staff.	Your Website Answers Questions and Captures Leads at 3 AM	5–7 days	Get quote	View →
Mobile cart abandonment, weak checkout, slow product pages.	Your Products Are Good. Your Checkout Is Losing the Sale.	2–4 weeks	Get quote	View →
Wellness brand needing trust signals, COAs, subscription flow.	A Store Your Customers Trust Before They Read a Single Review	3–6 weeks	Get quote	View →
Mobile site loads slow, Core Web Vitals failing, traffic dropping.	Slow Sites Lose Traffic, Rankings, and Sales. This Fixes That.	1–2 weeks	Get quote	View →
Invisible in ChatGPT, Perplexity, and Google AI Overviews.	When AI Answers a Question About Your Industry, Your Site Should Be the Source	2–3 weeks	Get quote	View →
Site earns money but isn't monitored, updated, or backed up.	Keep Your WordPress Site Secure, Fast, and Backed Up — Every Month	Ongoing	Get quote	View →

Engagement

How a project runs — from audit to launch.

No mystery, no upsells. You'll know exactly what's happening every week.

Audit

Send your URL. I deliver a 48-hour video audit.

Strategy

20-minute call. We agree on scope and outcome.

Scope

Fixed price, fixed timeline. Written agreement.

Build

Weekly sprints. Staging URL access throughout.

QA

Cross-device testing + performance audit.

Launch

Zero-downtime deploy + 30 days support included.

FAQ

Service selection — common questions.

Can't decide which one fits? Send your URL — I'll point you in the right direction for free.

I have multiple problems — can I bundle services?

Yes — most clients combine two or three (e.g. Redesign + Booking + Care). I'll quote it as one engagement at a small bundle discount.

What if my project doesn't match any listed engagement?

Most projects do — but I also take custom work. Send a brief and I'll quote within 1 business day.

Can I pay in milestones?

Yes — default is 50% deposit, 50% on launch. For projects over $5k I'll split it into 3 milestones.

Do you offer pay-after-launch?

For repeat clients and agency partners, yes. New clients pay a deposit so we both have skin in the game.

What's not included by default?

Stock photography, paid plugin licenses, ad copy, paid media spend. I'll always flag these up front so the quote stays honest.

Do you handle hosting and domain?

I can set them up and you own them. I recommend SiteGround, Cloudways, or Kinsta for WordPress — never lock anything to me.

Will I own the code & design?

Yes — full ownership of everything I deliver. No source-code escrow, no hidden license dependencies on my side.

Not sure what you need?

Send me your URL — I'll tell you which service fits.

Free, no-pressure audit of your website. Delivered as a 5-min video + PDF within 2 business days.

Request free audit Book a strategy call

No retainer required. No lock-in contracts. Clear deliverables on every project.