Sellect Motors • Air-Cooler Motor E-Commerce Website
A product-focused WordPress & WooCommerce build for India’s leading air-cooler motor manufacturer — blazing-fast, SEO-rich and conversion-ready.
Project Overview
Sellect Motors Pvt Ltd (Faridabad) wanted an online catalogue that could scale into a full e-commerce engine without sacrificing page-speed or UX. I delivered a custom-designed Elementor + WooCommerce site that showcases technical specs, real-time inventory, and a “Request Quote” funnel that feeds directly into Zoho CRM.
Key Features
- Dynamic product filter — voltage, RPM, brand compatibility
- Quick-quote CTA — conditional form pops on variant selection
- Trust boxes — 30 M+ cost-savings, 360+ projects, 20 yrs experience
- Schema & RankMath — Product, FAQ & HowTo markup (94/100)
- Performance — LiteSpeed cache, BunnyCDN, 98 Lighthouse mobile
- Security & uptime — Wordfence, daily backups to Wasabi S3
Tech Stack
WooCommerce • Elementor Pro • Astra Pro • PHP 8.2 • MySQL 8 • RankMath SEO • LiteSpeed Cache • BunnyCDN • Zoho CRM webhook integration.
Build Process (Mar 2023)
- Discovery & product-tree mapping
- UX wireframes & brand palette (matching factory green ➜ mint)
- Elementor dev sprint + custom archive loop
- WooCommerce configuration & GST tax setup
- SEO copy, Schema, performance tuning
- Training & hand-off — Loom videos + PDF SOP
Related Services
WooCommerce Stores · On-page SEO & CRO · Security & Maintenance